With over 40 years of experience in the Egyptian market, and with the most advanced technology systems and luxury lifestyles

In a distinctive event which took place on April 14th at JW Marriot Hotel, and attended by some of the country’s renowned businessmen as well as distributors and media representatives who had repeatedly praised the company and its success in the Egyptian market,Miraco announced the launch of six new air conditioning systems by Midea for Home Appliances and Air Conditioning, namely Rainbow, Fresco, Smart Cool, Echo Smart inverter, Tango and Prestige. With high-end technology features, the new Midea products reflect the company’s interest in the latest technology in its innovations, whilst maintaining luxury lifestyles and protecting the environment. 

During the event, Mr. Giorgio Elia, Chairman and Managing Director Miraco/Carrier Egypt -Africa, said that the company is proud to be part of the Egyptian market and that it exerts efforts to present its home appliances and air conditioning products with the features that meet their clients needs, who have confidence in the company’s quality and competence. He added that the company is keen on providing a diversity of products manufactured based on the needs of the Egyptian market, and with unique features that have been based on continuous research and development in manufacturing products that contribute to the enrichment of daily lives and turning it into a luxurious atmosphere. 

Elia affirmed that the company possesses rich global experience which dates back to 1968, through which it managed to establish a leading global brand. Moreover, with its unique innovations and a massive product range of air conditioners, refrigerators, washing machines and small electronic devices produced to exceed customers’ expectations worldwide, the company managed to meet all consumer demands.

It is also worth mentioning that with thanks to the partners and customers’ confidence, the company succeeded at becoming one of the leading manufacturers of home appliances worldwide; and in light of this success, it expanded its investments in numerous countries in Europe, Asia, China and Africa reaching $22 billion in 2011. Furthermore, with the help of its customers’ commitment and devotion to the brand, the company is planning on become one of the Fortune 500 companies, and one of the largest three companies worldwide in the fields of home appliances.

The company is proud to have earned the confidence of the Egyptian market in its products due to their quality, as well as the fact that they are environmentally friendly and safe to use, thus helping their Egyptian consumers reach a better way of life with their competitive prices and the ability to meet their needs and requirements.

Midea products enjoy competitiveness in their innovation, creativity, quality and prices which suit everyone’s needs. The new air conditioning systems that are to be launched in the Egyptian market are anticipated to revolutionize the market with their unprecedented capabilities at manufacturing unique products which enjoy innovative technological systems that enhance the consumers’ lifestyles with the most advanced features used in air conditioners worldwide. 

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