Yara Lotfy In line with the Yalla Sahel initiative and its vision of positioning Egypt’s North Coast as a vibrant year-round destination, Al Salem Holding continues to strengthen its presence in the Egyptian market through Blue Side Marina, a premier waterfront destination located in Marina 5 on the North Coast. The project brings together hospitality, entertainment, and social spaces within an integrated destination that reflects the evolving lifestyle of Egypt’s Mediterranean coast.
Spanning 20,000 square meters directly on the Mediterranean waterfront, Blue Side Marina has been designed as a modern lifestyle destination featuring a selection of restaurants, retail outlets, and open-air public spaces that encourage social interaction, leisure, and entertainment. The project responds to the growing demand for integrated coastal destinations that extend beyond the traditional summer season and offer distinctive attractions throughout the year.
Blue Side Marina also reflects the broader transformation taking place across Egypt’s North Coast, where integrated destinations are increasingly shaping the future of coastal development. This evolution aligns with national efforts to strengthen the region’s position as one of the Mediterranean’s leading tourism and investment destinations. Among these efforts is the Yalla Sahel initiative, which seeks to promote the North Coast through a unified tourism identity while showcasing the diverse experiences the region has to offer throughout the year.
Emphasizing the Group’s long-term strategy, Dr. Bahaa Salem, Al Salem Holding Group President , shared: “Our investments in Egypt are guided by a long-term vision centered on developing projects that create lasting value for the communities we serve. We focus on identifying locations with strong growth potential and delivering developments that respond to both current and future market needs. Today, Al Salem Holding has invested approximately EGP 15 billion in Egypt, and we aim to increase that figure to EGP 50 billion over the next five years, reflecting our continued confidence in the Egyptian market and its long-term investment opportunities.”
He added: “Blue Side Marina is a natural extension of this vision. The project reflects the North Coast’s ongoing transformation into a year-round destination, offering a diverse mix of retail, hospitality, entertainment, and social experiences that go beyond the traditional summer season. We believe the future of real estate development is no longer defined solely by constructing projects, but by creating vibrant destinations that stimulate economic activity and enhance quality of life. This philosophy continues to guide every development across Al Salem Holding’s portfolio.”
Blue Side Marina features a diverse collection of restaurants and retail brands that offer visitors a wide range of experiences, including Pizza 88, one of Al Salem Holding’s flagship brands within its food and beverage portfolio. Through its subsidiary, Orca Bites, Pizza 88 has built a strong presence in the Egyptian market with a network of more than 40 branches across multiple governorates. Its presence at Blue Side Marina reflects the Group’s ability to leverage its expertise across multiple sectors to create integrated destinations that combine welcoming atmospheres, entertainment, and high-quality services within a single location.
The project forms part of Al Salem Holding’s broader strategy of developing integrated destinations that capitalize on the diversity of its investment portfolio and decades of experience across multiple sectors, including real estate, food and beverage, healthcare, hospitality, and business services.
About Al Salem Holding
Al Salem Holding is a diversified investment group founded in 1980, with a portfolio spanning real estate, healthcare, food & beverage, automotive, advisory, hospitality, and logistics. Operating across seven countries and four continents, including Egypt, Qatar, the United Arab Emirates, Saudi Arabia, Cyprus, the United Kingdom, and the United States, the Group is headquartered in Egypt with a strong regional base in Qatar. Al Salem Holding has successfully delivered residential units, grown its F&B network, and built a healthcare arm serving patients daily through medical centers. Guided by a philosophy of disciplined, generational growth, Al Salem Holding has strengthened its position as a diversified, multi-sector organization through a proven track record of delivering consulting services and business development solutions. With a legacy spanning over four decades, the Group continues to identify underserved opportunities, introduce higher standards, and create lasting impact in every market it enters.
For more information, please visit: www.alsalemholding.com
