Flair Magazine Egyptian fashion and lifestyle brands are taking a step further to be globally recognized, as the Fashion PR Agency Maison Pyramide partners up with Pop Up Shop and the Egyptian Embassy in Paris to power up these talents on the global trading and commerce map.
Thirteen local brands have participated in the first of its kind ‘Route Cairo Paris’ exhibition which is supported by the Egyptian Embassy’s Commercial Office.
Brands of designing apparel, jewelry, accessories, and home accessories attended the exhibition between the 2nd and 5th of March 2017 at the Egyptian Cultural Center in Paris. The best part of the timing is that the exhibition occurred on the sideline of Paris Fashion Week which means that these talents will gain massive exposure due the professionals and media that are staying in the French capital.
“The main goal of this endeavor is to raise awareness and increase the visibility of Egyptian brands,” said Maria S. Muñoz, Managing Partner at Maison Pyramide. “There’s so much talent in Egypt that is just waiting for it’s moment to see the light and now is the moment.”
