Nahla Zayed Chanel has claimed the number one spot on the Q1 2026 Lyst Index, reaffirming its position at the center of global fashion conversations. The ranking reflects a surge in demand driven by the debut collections of Matthieu Blazy, whose vision is already reshaping the house’s contemporary appeal.
Over the past four weeks, Chanel has averaged more than 105,000 daily mentions across social media, signaling a renewed cultural momentum. Two of its products have also gone viral, securing places on the quarter’s most sought-after items list.
Under Blazy’s direction, the brand is subtly reworking core categories such as handbags and footwear—introducing a fresh perspective while preserving the codes that define its legacy. The result is a balance that resonates with both long-standing clients and a new generation of fashion consumers.
With the Lyst Index’s updated methodology—now measuring Desire, Demand, and Discovery—Chanel leads the ranking, followed by Saint Laurent and Dior. Gucci climbed four places this quarter, while Celine entered the Top 20 for the first time
