Flair Magazine 35
Based in KSA, Aura–an independent home fashion retailer–offers unique items catered to fit individuals looking for a distinct style that blends the best of the West along with the flair of the Middle East. Hoping to expand its operations to the rest of the MENA region, Aura launched its first standalone store in Panorama Mall, Riyadh in April 2010. Offering an unmatched shopping experience across 900 square meters of free flowing retail space, aura’s style collections are displayed as inspirational rooms that offer complete design solutions whilst simultaneously showcasing the flexibility of aura’s mix and match philosophy.
Offering attainable luxury home fashion, with a broad selection of unique products ranging from dining, living spaces, bedroom furniture, tableware, home accessories and lifestyle items, aura is a ‘one stop shop’ concept for home fashion – providing all the elements needed to create a tailored personal look. aura is an innovative destination for customers who are looking for the opportunity to truly develop their own unique space, allowing them to select styles, shapes and colors which bears their own style fingerprint to reflect their personality, ensuring that their home – their oasis – is a true reflection of each individual.
