Nadine Mustafa Renowned artist and designer, Louis Barthélemy, has announced his participation in the upcoming Narrative PR Summit 2023, Egypt’s first international public relations forum. Under the auspices of the Ministry of Tourism and Antiquities and the Egyptian Tourism Authority and with the United Nations as the summit’s development partner, it is scheduled to take place on October 9th, 2023, at the breathtaking Somabay in the Red Sea. With the captivating theme “Egypt Forever Forward,” this remarkable event will showcase a stellar lineup of distinguished local and international speakers, solidifying Egypt’s prominence on the global stage.
Capitalizing on his influential international presence, Barthélemy will bring invaluable insights to the summit, focusing on the art of creative crafts in his speech titled, Egypt Between its Ancient History and Contemporary Culture, an Eye on Design. Additionally, he will shed light on how these crafts can be effectively utilized to bolster Egyptian tourism, by creating art that draws inspiration from the rich culture and ancient civilization of Egypt. This aligns perfectly with Barthélemy’s unwavering commitment to preserving and reviving traditional crafts that face challenges in the face of globalization.
Barthélemy, based between Marrakech, Cairo and Paris, not only cooperates with traditional artisans from around the globe but also plays a vital role in promoting their work. This includes a wide range of products such as handmade housewares, embroidered tapestries, silk scarves, and leather shoes. Through his collaborations, he effectively demonstrates the artisans’ exceptional expertise and craftsmanship to diverse corners of the world.
Driven by a deep fascination for Egyptian culture, Barthélemy took the initiative to forge collaborations with traditional artisans hailing from Cairo, the Nile Delta, and the remote Berber oasis of Siwa. This initial endeavor paved the way for further creative partnerships with artisans working across a diverse range of mediums in Morocco, Lebanon, and Syria.
In May 2023, Barthélemy held his latest tapestry exhibition at the Museum of Cotton in Cairo. His artwork has been displayed in numerous esteemed national institutions, captivating a sizable audience that deeply appreciates this increasingly rare art form.
It is worth mentioning that Narrative PR Summit 2023 aims to enhance Egypt’s global reputation by bringing together distinguished experts and leaders from the realms of investment, business, tourism, and arts. These influential figures will share their inspiring experiences, contributing to the formation of a strong national identity, bolstering Egypt’s international image, and positioning it as a premier destination for global tourists. Moreover, the summit endeavors to thrive with investment in Egypt by fostering partnerships and collaborations between entities both within and outside the country.
Narrative PR Summit has unveiled an impressive roster of notable speakers, including Dr. Hala Elsaid, Minister of Planning and Economic Development, as well as Sir Ben Elliott, a renowned international businessman and expert in tourism and investment. Moreover, the summit will feature Mohamed Mansour, a prominent businessman and former Minister of Transport, along with Steven Shepperson-Smith, the President-Elect of the Chartered Institute of Public Relations (CIPR). Joining them will be Dr. Khaled El Enany, the former Minister of Tourism and Antiquities and a candidate for the position of Director General at UNESCO, among other notable individuals.
