The Egyptian fashion designer and founder of "Tamraza", Farida Tamraz, shared the secrets of her work and the formula behind the success of her project with the journalist Moataz El-Demerdash in his new program on Al Sharq News.
Talking about her collaboration with Hollywood stars such as "Carrie Underwood", "Camila Cabello" and "Tyra Banks" and how she reached them, Temraz explained to Moataz that she does not follow the traditional method of trying to show her designs to celebrities, but rather makes what she sees close to their favorite style. She also tells of her great happiness when the artist, "Tini Panosian", wore her dress made of 25,000 pearls at the Oscars. Temraz said, "I knew that there were four other dresses offered to her, all of them from famous designers from Milan and Paris with a long history in the fashion world, so I did not expect her to choose my dress."
In the program, Farida Temraz also recounted the details of her design of the soprano dress, Amira Selim, which she wore at the Mummies Parade, in addition to other dresses that dazzled the viewers of the ceremony. Temraz attributed the great celebration of the dresses to the attention to the Pharaonic details, the consultation of experts in the ancient Egyptian civilization, and the employment of elements from the Pharaonic civilization such as the scarab in the designs of the dresses in a distinctive artistic manner.
The episode dealt with many stations in the life of Farida Tamraz, from establishing her brand and its early beginnings, her personal and family life, and how she manages the time between raising her children and managing her companies, in addition to her participation in international and global events and representing Egypt in them.
"My Guest with Moataz El Demerdash" is a weekly program in which Moataz El Demerdash meets the stars of art, sports, culture, fashion, and businessmen in Egypt. Among his most prominent guests in the first episodes: actor Mohamed Ramadan, businessman Ahmed Abu Hashima, Chairman of the Board of Directors of Value Walid Hassouna, pioneer of the ready-to-wear industry Marie-Louis Bishara, sports commentator Medhat Shalaby, Egyptian actress Hala Sedky, novelist and screenwriter Ahmed Murad, and young actress Rana chief.
Nadine Mustafa 
