Nahla Zayed Former Serbian President Boris Tadić, Yacht Club de Monaco General Secretary Bernard d’Alessandri, and International Journalist Peter Greenberg Among the Featured Speakers
Cairo – Narrative PR Summit, the leading international platform dedicated to advancing nation branding, investment dialogue, and showcasing inspiring leaders, has unveiled the first confirmed speakers for its milestone 10th edition, which will take place under the theme “Beyond Reset” on October 14th, 2026, at Somabay on Egypt’s Red Sea coast. Among the international speakers joining this year’s edition are Boris Tadić, former President of Serbia, Yacht Club de Monaco General Secretary, Bernard d’Alessandri, and Peter Greenberg, travel journalist and television producer.
Leading this year’s speaker lineup is Sir Mohamed Mansour, international businessman, Chairman of Mansour Group, Chairman of Man Capital LLP, and Chairman of the Board of Directors of Narrative PR Summit, alongside a distinguished lineup of prominent figures, including H.E. Eng. Khaled Hashem, Minister of Industry; Sherif Fathi, Minister of Tourism and Antiquities; and Amre Moussa, former Minister of Foreign Affairs and former Secretary-General of the League of Arab States.
Held under the auspices of the Ministry of Industry, the Ministry of Investment and Foreign Trade, the Ministry of Tourism and Antiquities, the Ministry of Finance, and the Egyptian Tourism Authority (ETA), the 10th edition reflects the summit’s growing role as a platform that brings together decision-makers, business leaders, and global thinkers to discuss Egypt’s future and strengthen its competitiveness as an investment and tourism destination.
Boris Tadić, former President of Serbia and President of the Social Democratic Party, brings a political and international perspective to this year’s summit. His earlier government positions included serving as Yugoslavian Minister of Telecommunications and Minister of Defense of Serbia and Montenegro, giving him a background spanning political leadership, regional affairs, and international cooperation.
Expanding the summit’s international perspective to the world of yachting and maritime affairs, Bernard d’Alessandri, General Secretary and Managing Director of the Yacht Club de Monaco, brings nearly five decades at the helm of the club. Throughout his career, he has played a key role in transforming the club into a prestigious international institution and has made significant contributions to supporting a sustainable future for the yachting sector through numerous initiatives.
Joining the international lineup this edition is Peter Greenberg, a globally respected travel journalist and a multiple Emmy Award-winning broadcaster. As CBS News Travel Editor, Greenberg is regarded as a leading voice in the travel industry. His acclaimed productions include The Royal Tour and the HIDDEN series, which features destinations and travel experiences from around the world, including Egypt.
Building on this distinguished lineup, the summit will host influential voices whose expertise has shaped various industries and driven innovation both in Egypt and internationally.
Among them is Omar Mohanna, President of The American Chamber of Commerce in Egypt (AmCham Egypt), Chairman of The Egyptian Center for Economic Studies (ECES), and Chairman of Chubb Life Insurance Co. Egypt. Also joining the speaker lineup is Egyptian venture capitalist Ramy Adeeb, Founder and General Partner of the U.S.-based firm 1984 Ventures. An influential figure in his field, Adeeb co-founded Snaptu, the mobile platform acquired by Facebook.
Bringing experience across multiple sectors, Mohamed Kamel, Co-Founder and Managing Partner of Transcendium, and Vice Chairman and CEO of KATO Investment, will also join the summit. Throughout his career, Kamel has played a central role in leading transformations and initiatives that have helped reshape growth trajectories across a number of institutions and vital sectors in Egypt. Beyond that, the summit will also welcome Hatem Dowidar, a defining figure in the global technology sector. During his tenure as Group CEO of e&, Dowidar led one of the telecommunications industry’s most significant transformations. Prior to that, he served as CEO of Vodafone Egypt.
Following the announcement of the first confirmed speakers, Lamia Kamel, Founder of Narrative PR Summit, Managing Director of CC Plus, and Co-Founder of The Global Narrative, stated: “Narrative PR Summit continues to build on its success by convening influential global figures whose exceptional experiences and perspectives enrich the dialogue around Egypt’s future and the opportunities shaping the region. Through these conversations, we aim to present ideas that keep pace with today’s rapidly changing global landscape.
Kamel added: “The 10th edition represents a defining milestone in the summit’s journey. Beyond celebrating ten years of constructive dialogue, it comes at a time when nation branding and compelling storytelling have become fundamental drivers of national competitiveness, investment attraction, and international partnerships.”
As the 10th edition approaches, Narrative PR Summit will announce additional international speakers and unveil the full agenda in the coming weeks, reinforcing its role as a platform that connects decision-makers, experts, and thought leaders to help shape a stronger and more compelling global narrative for Egypt and its future.
