Flair Magazine By Menna Saad El Din
Step into a “Museum of Memories” as Fathy Mahmoud, Egypt’s iconic porcelain brand, proudly ushers in a new era. The grand opening of its flagship store in Arkan Plaza, Sheikh Zayed, wasn’t just a retail launch; it was an inspiring celebration of the brand’s rich history, artistic heritage, and vibrant future, complete with the exclusive unveiling of its dazzling Summer 2025 collection. This milestone event beautifully reflects Fathy Mahmoud’s continued evolution, blending legacy with cutting-edge creativity and innovation.
The evening was meticulously crafted to offer guests an immersive journey through time. The new store itself was transformed into a captivating narrative space, each room telling a unique chapter of the Fathy Mahmoud story. From the Heritage Room, brimming with timeless classics, to the Bridal Room, exuding refined elegance, every corner invited exploration. Guests were mesmerized by live craftsmanship demonstrations, watching skilled artisans intricately shape and adorn each porcelain piece, truly bringing the brand’s enduring artistry to life before their very eyes.
The exclusive evening drew a diverse and distinguished crowd, a testament to Fathy Mahmoud’s broad appeal. Socialites, renowned interior designers, talented photographers, influential figures, and even passionate food enthusiasts mingled, all united by a shared appreciation for artistry and legacy. Notable attendees included Azza Fahmy, Noha El Sherbiny, Jihene Atypik, Karim El Hayawan, Hoda El Sherif, and Chef May Yacoubi, whose presence underscored the event’s celebration of creativity, design, and the lasting impact of Fathy Mahmoud. With exquisite catering by Cookery, elegant floral accents by Flower Bar, and thoughtful details woven throughout the space, the entire event mirrored the same level of intention and artistry that defines the Fathy Mahmoud legacy itself.
