TOUS X Emma Roberts

The festive season is right around the corner and everyone is out searching for the perfect gift. With its latest campaign, TOUS presents the “almost perfect” way to find it. For the first time, the jewelry brand is launching a musical featuring actress Emma Roberts who tells a story that celebrates the joy of giving while making fun of the brand’s iconic round box and how hard it is to wrap.

With a touch of comic whimsy, the song and choreography are meant for you to conclude that you don’t have to worry about the wrapping because what really matters is what’s inside.

This campaign will be broadcast on television in Spain, Mexico, Portugal and Russia and shown in movie theaters in Poland, Ukraine and the Czech Republic, while continuing on digital media, external media and in the press worldwide.

If this is your first time to hear about the brand, TOUS is a global brand, now present in fifty countries, with more than seven hundred stores in cities like Barcelona, Beijing, Mexico City, Dubai, Jeddah, Madrid, Miami, Moscow, New York, Paris, Rome, Shanghai to Tokyo.