Pandora Charms for UNICEF

As part of a new long-term global collaboration, Pandora joins UNICEF in supporting the world’s most vulnerable children to lead healthier and safer lives and fulfill their utmost potential. Celebrating World Children’s Day on 20th November, Pandora contributes by launching the limited-edition Pandora Me collection for UNICEF.

By wearing Pandora for UNICEF pieces, you show your support for young people around the world as a part of a new campaign called “Charms for Change”. The jewelry collection will be available both online and in-store, reaching consumers in over a hundred countries, providing them the opportunity to show their support for a good cause.

Instead of making profit on this collection, Pandora will support UNICEF by contributing funds for UNICEF child survival, education and protection programs across the world. Not only that but also life skills training with a focus on programs that support female empowerment.

Pandora Me is a new and creative way to express your identity and connect with others. Through the collection of playful symbolic miniature-sized sterling silver pieces, including micro dangle charms and single stud earrings, Pandora encourages everyone to experiment with their self-expression. The face of this new collection is actress and activist Millie Bobby Brown, who is a strong voice of her generation and an advocate for global change.

The My Girl Pride dangle charm symbolizes female empowerment, while the My Smile dangle charm symbolizes happiness and a brighter future for the next generation. Both charms celebrate opportunities for education, protection and gender equality. In sterling silver, they are hand-finished with blue man-made crystals and can be worn and styled with the Pandora Me collection. The My Smile charm will be exclusively available as part of a gift set that includes a Pandora Me bangle and two My Spacer charms.

The three-year partnership with UNICEF will promote young people’s rights to a voice and a brighter future, aiming to make a significant impact on the lives of thousands of children and youth globally. Future initiatives will include new jewelry, awareness campaigns and opportunities for Pandora customers and employees to engage directly by making donations to UNICEF.