KKW Beauty Drops New Camo Collection

The Kardashian-Jenner clan might be saying goodbye to their reality show but if you have been a Keeping Up With the Kardashians fan all these years, fret not, the American royal family will continue to be in the spotlight. Amidst a divorce from husband Kanye West, Kim Kardashian continues to forge onward with her business ventures. This week she released the newest KKW Beauty collection. Inspired by her love of Camo-print the creative new collection has arrived just in time for summer. 

To launch the campaign, Kardashian showed off her infamous curves decked out in Camouflage print. In an Instagram post, she said, “This is so special to me because I’ve always wanted to create a collection that was Camo-inspired. There’s so much versatility in the ways you can wear the print, so creating a collection with the combination of greens and earth tones was so fun finally to bring to life.”

The new collection features 12 new items all inspired by the classic print and includes five eye crayons, three highlighters, an eyeshadow palette, and three liquid lipsticks. The hot new beauty items can be purchased individually or as a bundle but the neutral tones are a perfect palette to pair with a summer wardrobe. “There are so many amazing green and neutral tones to create endless glam looks,” Kim wrote, “I’m so excited about this collection and I can’t wait for everyone to try it.”