‘Irresistible’ by Givenchy

Introducing Givenchy’s most aerial fragrance yet, ‘Irresistible’ is a real winner. Modeled by none other than the stunning British model, Fran Summers, this thrilling new fragrance is a pure fusion of the aftermath of smelling a floral bouquet, sentimental white musk and the woody scent of Virginia cedarwood.

Describing the concoction, Summers said to L’officiel, “I like the contrast between the floral rose accord and the warm notes of musk and cedar. It’s a beautiful marriage of lightness and depth.”

Created by master perfumers Fanny Bal, Dominique Ropion and Anne Flipo, the ‘Irresistible’ Givenchy fragrance displays the Rose Essential LMR Damascena, which is actually farmed on the tender slopes of the Turkish Isparta mountains. Enriched with a twinkle of rose water, the fragrance is then blended with “a very elegant iris, the rose gains texture and is carried away by the sparkling, tangy notes of an exceptional blackcurrant bud harvested in the Burgundy area in France,” as described by the House. 

And you know we always like to talk about a fancy couture bottle; the aesthetic is fresh, radiant femininity. To start with, a pink ribbon hangs on the neck of this elegant rosy square-shaped bottle. Also featuring delicate lines, soft angles, and multi-faceted glass tinges. You should know that it is now available in the Eau de Toilette version, as well.

Now, let’s get back to the campaign. Directed by Manu Cossu, the ad film emanates the value of playful, light-hearted moments, whether shot in a dance hall or under the romantic Parisian sky.

There is no doubt that Fran Summers embodies the meaning of the word ‘irresistible’; while she is known for having a whimsical effect on people, she also stays true to herself throughout her career. A free-spirited crew also follows, including Larsen Thompson, Ambroise Mendy, Lea Elui – each with a special unique personality. As for the captivating digital campaign, you should know it was shot by photographer Harley Weir.

On being the face for Givenchy’s latest advertising campaign, Summers said, “I saw the movies with Audrey Hepburn. It’s a house with a strong point of view, and it’s fun to be a part of the story today.”