For the first time in Egypt, TikTok & MBC Media Solutions join the Creative Industry Summit

TikTok workshops and interactive experiences will help attendees leverage the platform for real-world business results

Cairo, Egypt, 20 September 2023: The Creative Industry Summit, a pioneering platform fostering creativity and innovation in Egypt and the Middle East, has announced TikTok and MBC Media Solutions (MMS), the commercial arm of MBC Group & TikTok’s official reseller in Egypt, as creative platform partners for the upcoming edition of the Creative Industry Summit Annual Festival. 

This strategic collaboration aims to bolster the creative economy, ignite innovation, inspire ideas, and facilitate direct engagement throughout the annual festival, scheduled to take place from September 23rd to 25th at Cairo Business Park, New Cairo.

TikTok and MMS’s involvement presents a unique opportunity for participants to fully immerse themselves in TikTok’s entertaining and engaging content and provides them with the necessary tools to kickstart future ventures and fuel their economic creativity.

The sponsorship agreement was officially signed by Mai Salama, co-founder of the Creative Industry Summit, and Shadi Kandil, General Manager, Global Business Solutions, Middle East, Africa, Turkey and Pakistan – TikTok. This agreement aims to facilitate meaningful interactions with young creatives who are enthusiastic about the TikTok experience on a broad scale. On-ground activities will include workshops on how brands and creators can best utilize TikTok and harness its potential. 

Mai Salama, the co-founder of Creative Industry Summit, expressed her enthusiasm about the partnership with TikTok and MMS. She stated, “Creative Industry Summit embarked on its journey in 2014, and we are committed to continuous expansion and forging strategic partnerships that empower us to realize our goals in fostering creativity and innovation among young people. We consider ourselves the hub of the creative economy in Egypt and the region.” Salama went on to emphasize that Creative Industry Summit events offer an excellent opportunity for participants to familiarize themselves with TikTok’s tools and gain firsthand experience to harness its capabilities for skill development. The ultimate aim is to advance the creative economy, spotlight the contributions of young talents, and provide them with a platform to showcase their creativity.

Shadi Kandil, General Manager, Global Business Solutions, Middle East, Africa, Turkey and Pakistan – TikTok, commented, “Collaborating with the Creative Industry Summit aligns perfectly with TikTok’s mission to inspire creativity and bring joy. It presents an excellent opportunity for young creatives to engage with the platform’s tools interactively, and helps them understand how creativity and entertainment can help achieve real-world business results.“

Waleed El-Essawy, Managing Director of MMS’s Egypt office said: “We at MMS are thrilled to be a part of the Creative Industry Summit 2023 as a creative platform partner. This collaboration signifies our commitment to fostering creativity and innovation in Egypt and the Middle East. We look forward to a successful collaboration and hope to be a part of creating a transformative experience for all participants especially youth”. 

The Creative Industry Summit platform was launched in 2014, and for over 9 years, it has played a significant and impactful role in nurturing creative thinking in Egypt and the Middle East. It has accomplished this by serving as a platform that gathers some of the foremost experts and speakers in the field, offering training and content that shapes the future of the creative economy. This platform has been instrumental in facilitating collaboration among various groups, including students and corporate executives from major companies. It serves as a forum for sharing experiences, inspiring stories, and creative ideas that have materialized into real-life projects, helping participants derive value for their businesses and promoting creative thinking. The ultimate goal is to establish a platform that combines communication, entertainment, and education.