Flair Magazine Growing up with a dream that her designs will someday end up on red carpets, Sarah Fahmy is taking the Egyptian fashion scene by storm with her evening and bridal gowns that are second to none. Her lifelong passion finally paying off, Sarah introduced a gorgeous Autumn/Winter 18 collection last September, titled La Belle Epoque and modeled by none other than professional beauty vlogger and make up guru Soraya Shawky.
Unable to decide on a favorite design, Fahmy expressed how she gave it her all with each dress in the collection and explained, “If I’m not proud of something, it will never have my name on it.” Given that the brand’s face also had the potential to drop some jaws, Fahmy was looking for someone that could really carry the vibe she wanted to give people with her designs. On that note, she chose Soraya Shawky because of the beauty and strength that she embodies as a fashion and makeup enthusiast.
Like the singer SIA, Fahmy drew her inspiration from chandeliers. Describing the theme behind La Belle Époque, she told us, “The title means ‘the beautiful era’. I chose that name because that’s what we at SF tend to relate to. Everything in the old days, also referred to as the beautiful era, was made flawlessly, rich in detail and full of passion.” All of which really is incarnated in this collection, making it fit for a queen.
Fahmy had been working on the brand since she was a student. After graduating from the American University in Cairo, she felt like she wasn’t quite done studying yet so she decided to study fashion for two more years. In 2010, she finally started taking orders.
About her personal style and aesthetic, Fahmy stated, “Architectural, bold and detailed.” When she first started designing, she chose to go big or go home by basically opting for evening and bridal gowns before she decided to take on other endeavors.
Regarding fabrics and materials, Fahmy picks them according to the client’s body-type, fashion season and envisioned design. Perfection being her personal challenge, Fahmy told us that the support she gets from her family has been her constant tower of strength. Looking forward, she and her team have their eye on conquering the international fashion scene.
To book an appointment, you can send an email to info@sarahfahmy.com or reach out to the SF Instagram account.
Photography: Sarah Lasheen
Production: C-Connect
Model: Soraya Shawky
Art Direction: Salwa El Tambouly
By Sarah Guirguis
