Sarah Guirguis Highlighting the significance of family and holiday cheer, Coach unveiled its 2020 holiday campaign, starring none other than Jennifer Lopez and Michael B. Jordan, alongside their family members. Also featured are ambassadors Kiko Mizuhara, Jeremy Lin and Yang Zi. With a fashion lens, you will be able to spot the new Hitch backpack and belt bag for men but taking center stage is the Beat Shoulder Bag, which is inspired by the personality of downtown New York.
Given the fact that this year has been crazy for basically everyone, this new campaign revolves around Coach’s belief in the power of staying positive and finding joy in the little things. There is a lot of comfort that comes with the traditions of this holiday season, and we’ve all been waiting for it to come around. Presented in a series of images and short vignettes, the campaign displays the cast celebrating with their families; the underlying message being that holiday can be a state-of-mind.
Family members include Lopez’s mother, Guadelupe Lopez, and her children Emme and Max Muñiz. Jordan is seen with his parents, Michael A. Jordan and Donna Jordan, and his siblings, Khalid Jordan and Jamila Jordan-Theus. Mizuhara’ sister Yuka Mizuhara, and Lin’s friend and trainer, Josh Fan, also make appearances. Finally, some members of the Coach Family including Camila Morrone, Megan Thee Stallion, Quincy, Yuna and Ramla Ali also took part in the campaign.
Working behind the scenes was a talented group of global creatives, including photographers and directors Ryan McGinley, Renell Medrano, Hao Zeng, Brad Ogbonna, Takako Noel, Yuaan, Fan Xin, DJ Furth, Zhangmeng, Jian LV and Christelle de Castro.
