Unilever Mashreq launches latest technology for dry and damaged hair

In an extraordinary event, Unilever Mashreq, the leading personal care company – represented in Dove products – launches a new hair care range of products to revive the Egyptian beauty, delivering an important message from this global product to the beauty of Egyptian women. No wonder Dove as a global brand known by its premium quality products and its unique positioning advocating real beauty.

Unilever Mashreq, the brand’s parent company decided to celebrate the real beauty of Egyptian women and honored a group of female models who have enriched Egyptian society in different forms of human beauty and succeeded in changing the shape of life around them for the best in many fields, in a clear message that emphasizes that beauty is an integrated system that combines the natural beauty, and the inner spirit and human personality.

Amal Mobadda – Chairman of the Youth and Sports Committee of the Governmental National Council for Disabilities Affair and Ms. Nehad Shelbaya – Founder of Nada Foundation- were the most prominent women who have been honored, besides the brilliant artist Yasmin Ghaith, May Abdul Aziz – specialized in children’s Psychology and Ms. Nadia Gamal Al-Din – Founder of “Rahet Bali” Forum.

It’s worth mentioning that this event featured the young talented jewelry designer Jude Benhalim. Jude wasn’t chosen haphazardly, but for the theme of women empowerment that has long been incorporated in her work. In this respect Jude said “I am honored to collaborate with Dove on such an inspiring project. Empowering women through jewelry is the main driving force of my work. I believe in the power of women especially if they find the right inspirational environment, they can break all rules and move mountains”.

She added “It’s my pleasure to collaborate with Dove to honor the beautiful women of Egypt during this exceptional celebration. The 150 rings, created especially as a gift for this event, are inspired by the strong will of the unique ladies Dove celebrates, and the reason behind the special edition calligraphy – “جمالك مصرى” crafted on each ring.”

In this respect, Sherine Abdel Moneim Personal Care Director at Unilever Mashreq said “Dove beauty philosophy relies on real women. They are our inspiration, as we always say it, they aren’t just our targets, and they are our heritage, collaborators and supporter. We believe that beauty is for everyone, so we aim at engaging our customers with products that deliver superior care.”

The concert concluded by the famous violinist Manal Mohy, who influenced the concert with musical pieces that emphasized the idea of ​​the main ceremony and sent the beauty and positivity around it.