This Valentine’s, Love Yourself

Valentine’s day is usually all about the red hearts, teddy bears, and loving your partner. But this year, a young thriving jewelry designer is campaigning for a different approach.

Jewelry Designer Jude Benhalim has been telling tales through her striking structural jewelry collections and is now campaigning to make Valentine’s Day less about who loves you and more about how well you love yourself.

The Love Yourself campaign aims to remind women not to search for love or be in a hurry, on the contrary, they should find the love within themselves.

Women often, if not always, face societal pressures that make them feel they shouldn’t be alone and that love is associated with a sense of wholeness and self-confidence.

That said, Jude wishes to break these stereotypes in a humorous way through her ‘LOVE YOURSELF’ campaign, featuring blogger Radwa El Ziki (Zedified) using common Egyptian sayings.

The campaign initiates a competition in which you will wear your favorite Jude Benhalim jewelry piece using the campaign’s hashtag #judewithlove. The winner of the competition will receive an exclusive giveaway.