The Fur Free Revolution

This year, a fur-free revolution started in one of the biggest fashion houses when Gucci’s CEO Marco Bizzarri announced that fur would be removed from all collections. Starting in the spring and summer of 2018, Gucci will officially go fur-free putting the high end Italian brand ahead of the curve. This is a power move in the international fashion industry because it forces other luxury designers to either join in or make a compelling argument for its continued use of fur.

Stella McCartney _Fur Free Fur_

Gucci will no longer use animal fur of any kid and discontinue their items that contain mink, coyote, raccoon dog, fox, rabbit, and karakul and all other animal species specially bred or caught for their fur. The remaining items in their collection that contain fur will be sold at auction and all the money will be donated to animal rights organizations.

Gucci Goes Fur Free

Choosing to go fur-free is easy! Many people associate justice movements like going fur-free to be for the vegan-vegetarian left wing; lately these trends have become far more mainstream with people realizing it is easy to make ethical choices. In many developed countries legislation has already banned fur farms altogether making the practice of raising animals for the harvesting of their fur illegal. Countries like the UK, Croatia, the Netherlands, and Japan have all decided to go fur-free and hope to see other countries pass similar legislation.

Stella McCartney _Fur Free Fur

Fur is something that even high end fashionistas can live without. Fur is unnecessary; there are many glamorous substitutes for it, making it an outdated and cruel material choice. Fur was once worn by social elites to show status and power but in 2017 fur can be replaced with other luxury fabrics that serve the same purpose. Fur is also incredibly inhumane as factory farms around the world are raising animals solely for the production of fur in deplorable conditions. These animals suffer as they live in cramped cages and are slaughtered to make jackets, scarves, vest, and other expensive items. The reality is that fur can be a thing of the past and Gucci is on paving the way, showing the world that fashion can be ethical.

Stella McCartney _Fur Free Fur

By: Amy N Pugsley