The Fragrant World of Welton

By Hend Seif El Din

A decorator and a designer, he is passionate about fragrance. He believes that to create an interior, an ambiance not only needs furniture, colour and decorative pieces, but also scented notes. Welton’s new passion was awakened whilst working in Grasse to design fragrances as real perfumes.

In 2001 Welton launched Welton Design, his first furniture collection made in Italy. His resolutely contemporary collections feature clean lines and perfectly embody the designer’s sophisticated style. The creations are highly appreciated by his private international clientele for whom he designs bespoke pieces. Welton pays close attention to the choice of materials used in his furniture collection: quality wood, quilted leather etc. Welton Design works with famous Italian upholstery fabric companies to upholster the collection’s sofas.

The designer also believes that a fragrant ambiance is vital to a beautiful interior. He has designed several fragrance collections to give a finishing touch to the room. He works on all the sensory creations in his collections and designs his fragrances in Grasse, the world capital of perfume. He is devoted to highlighting exceptional expertise and has chosen France to make all the products in the luxury collections of perfumes and fragrances. He thus creates original and sophisticated scents to awaken the senses. He subtly brings together woody, spicy and floral notes which have captivated his international clientele.

The Welton London collections unite exceptional and original fragrances and are now available in 35 countries worldwide. The collections feature scented candles and fragrance diffusers.

In the fall of 2012, Welton London became a full-fledged perfume company at the launch of its first eau de toilette collection currently available from Liberty in London, Bon Marché in Paris and La Rinascente in Florence.

Since its foundation, the brand has made its mark in the fragrance world and has collaborated with famous names such as British interior designer Kelly Hoppen and designer Christian Lacroix. Welton London will unveil new fragrance ranges and the new collection made in collaboration with the famous fashion house, Courrèges, at the Maison & Objet exhibition in September 2013.

Welton has chosen Paris, the capital of luxury, to open his first Welton London boutique, so eagerly awaited by his international clientele. A prestigious address for this magnificent setting, dedicated completely to the unique perfumes created by the artist.

Number 48 on the rue de Grenelle, customers are invited to walk among the collections of perfumes and scents in sumptuous surroundings, where collections of eau de toilette, scented candles and fragrance diffusers are on display, as well as collections of scents launched by the prestigious Houses of Christian Lacroix, Courrèges, Kelly Hoppen, and Karl Lagerfeld.

In each of his scented creations, the designer reveals aspirations, creates atmosphere, evokes the memory of a precious moment, or memorable place. Understated in his work, he cares deeply about offering his customers the best in quality, and he has chosen France, with its profound expertise, to create his collections,

Welton also has a passion for interior design and has decorated this boutique fully in the codes of his brand, and his perfume and scent collections, with a combination of chic black and lustrous chrome.

He has uncovered the original magnificent parquet floor, giving it a new lease of life, and designed the furniture which has been created in his factories in Italy. Ever playing with contrasts, he has dressed a wall in quilted silver leather, ostrich embossed for a highly fashionable visual effect.

Perfume is experienced; it offers great freedom of expression and action, revealing the person you are.

It’s up to you to create your scented story by leaving an unforgettable impression.