Selena Gomez to Launch Rare Impact Fund

Rare Beauty Is Standing for Mental Health Affairs

Lately, celebrities and public figures are choosing to address mental health issues and speak out in-depth in an attempt to raise awareness. And since we are used to seeing stars portraying flawless impeccable beauty standards, things are slowly shifting from their sides in hopes of embracing all types of beauty and imperfection.

That’s when the starlet, Selena Gomez stepped in when announcing the launch of her new cosmetic line “Rare Beauty”. In a statement in Allure magazine, she said, “Every type of human — however you look, however you love — is welcome,”. With that statement, she hopes to create an inclusive brand that suits everyone. “Ultimately, I hope it’s a safe place where people can chat, have fun, and support each other.”

In the shadows of her brand’s launch, Gomez is putting her vision into action through an incredible initiation for Rare Beauty. On July the twenty second, she declared the establishment of the Rare Impact Fund, which aims to dedicate one percent of sales to help with mental health awareness and services. Rare Beauty Fund, in addition to many partners, will stand in solidarity to raise an estimated number of $100 million over the next ten years.

Not only would this beauty brand help to raise money, but it will also ensure the ultimate impact through the “Rare Beauty Mental Health Council” formation. All to provide professionals and experts in the field of mental health resources. “I’m so grateful to be surrounded by a team that’s helped make the Rare Impact Fund a reality,” Gomez stated further. “Since the brand’s inception, we wanted to find a way to give back to our community and further support people who needed access to mental health services, which have had a profound impact on my life.” Check out the launch this summer on https://www.rarebeauty.com/

By: Nadine Mustafa