Not So “BAZIC”; Effortless Fashion

They may be called BAZIC, but the story behind the brand is anything but. Never fully satisfied with her options when she went shopping in Egypt, Nada Mansour, 23, found the inspiration to fill that gap by embarking on her own fashion journey. Even with hardly any fashion experience except with the sportswear brand, Bel Balady, that same year, she launched her clothing brand, BAZIC, in December 2016.

For anyone who is into new trends minus the extra factor or the frills, BAZIC is the perfect brand for you. Mansour is one of those designers who believe simple is elegant, and unfailingly, lives up to that concept with her effortless designs. She sees her brand as more than just product but rather a lifestyle for her customers to embrace and adopt.

The BAZIC pieces mainly come in a palette of solid and neutral colors, which further torques up their practicality and relevance to everyday style. To get an even closer look at her vision for simplicity, when we asked her about her design process, Mansour said, “I start with researching all the high end brands, like Balenciaga and Dior, to check the upcoming trends and I use the concept on different items. For example, if they use oversized outfits, I can have an oversized dress and so on.”

Her aspiration for the brand is to reach the caliber of “the Egyptian version of Zara”. As for celebrities she would love to collaborate with in the future, she mentioned Amina Khalil, Jamila Awad and Shereen Reda.

By: Sarah Guirguis