Interviews

Lamia Kamel; Celebrating the Visionary PR Guru

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Approaching Two Decades of Brilliance in Business, Media, and Beyond

In the realm where business acumen meets creative brilliance, Lamia Kamel stands as an indomitable force. As the Managing Director and Founder of CC Plus, the visionary behind Flair Magazine, and the curator of the impactful Narrative Summit, Lamia Kamel’s journey is one of resilience, innovation, and enduring success.

Photography: Bilo Hussein
Makeup & Hair: Al Sagheer Salons
Styling: Villa Baboushka/Dalia Abdel Shafi

CC Plus – A Symphony of Public Relations Excellence

Crafting Narratives, Shaping Perceptions

In the public relations dynamic field, CC Plus, a boutique firm of 30 individuals who, under Lamia Kamel’s astute leadership, has become a powerhouse of strategic communication. Their collective expertise and creativity have elevated CC Plus to a realm of distinction, where strategic communication isn’t just a profession but an art form. From brand monitoring to crisis management, CC Plus has seamlessly navigated the intricate landscape of public relations, leaving an indelible mark on the industry.

Kamel, recognizing the value of her team, emphasizes a collaborative ethos that fosters innovation and ensures consistent excellence. The boutique firm’s success is not just a reflection of her vision but a testament to the combined efforts of a close-knit team committed to pushing boundaries and setting new standards in the world of public relations. The agency’s campaigns have not only garnered attention but have effectively shaped public perception, establishing CC Plus as a trendsetter in the PR landscape.

Flair Magazine – A Decade of Empowering Stories

Elevating Voices, Redefining Beauty

Flair Magazine has evolved into a beacon of empowerment and a testament to the diversity of narratives with Lamia’s insights. A celebration of women’s achievements and stories, Flair has consistently pushed boundaries, challenged stereotypes and fostered inclusivity.

From thought-provoking features to cutting-edge fashion spreads, Flair, with Kamel at the helm, has curated a space that goes beyond the glossy pages, resonating with readers on a profound level. The magazine not only mirrors Kamel’s entrepreneurial spirit but reflects her as well as her team’s commitment to providing a platform for authentic and diverse voices.

Narrative Summit at Somabay – Igniting Conversations, Inspiring Change

A Global Stage for Thought Leadership

The Narrative Summit, a brainchild of Lamia Kamel, has become a global phenomenon, not just a profession but an art, attracting thought leaders, influencers, and visionaries from around the world. The recent edition at Somabay stands as a testament to Kamel’s knack for orchestrating events that transcend the ordinary.

With talks ranging from business innovation to societal transformation, the Narrative Summit has become a crucible of ideas, sparking conversations that reverberate far beyond the event’s duration. Her commitment to shaping the narrative of the future is evident in the summit’s ability to bring together diverse perspectives and drive meaningful change.

In Lamia Kamel’s world, family, and friends are not just onlookers; they are pillars of support. Her two children, Mohamed and Lara, alongside friends and professional partners including Rawya Mansour (Ramsco Egypt), Hala Hegazy (Nile Radio Productions), Moussa Abou Taleb (Event House), Mai Salama (Creative Industry Summit), Ahmed Ebeid (RMC Worldwide), and Amy Mowafi (MO4 Network), form a circle of encouragement and inspiration. Their unwavering support has played a pivotal role in making an impact. 

Awards and Accolades – The Bizz Business Award

A Global Recognition of Excellence

Most recently, Lamia Kamel was honored with the prestigious Bizz Business Award, a testament to her outstanding leadership and contributions to the business world. This international recognition further solidifies Kamel’s status as a trailblazer and visionary in her field, setting a standard for excellence that reverberates across borders.

A Philanthropist’s Heart

Beyond Boardrooms, Making a Difference

No doubt that Lamia Kamel’s impact extends beyond the realms of business and media. Known for her philanthropic endeavors, she actively supports charitable initiatives and social causes for children, health & education. Her commitment to making a positive difference in the world mirrors her success in the corporate arena.

A Legacy in the Making

As we celebrate Lamia Kamel in this special issue of Flair, it’s evident that her journey is one of enduring success, resilience, and a commitment to shaping narratives that matter. From the boardroom to the success of CC-Plus and the global stage of the Narrative Summit, Lamia Kamel’s legacy is one that continues to unfold, leaving an indelible mark on the worlds of business, media, and beyond.

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