Beauty

Kylie Cosmetics Set to Launch 22nd B-Day Collection

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It’s almost that time again! This year for her 22nd birthday, Kylie Jenner will once again be outdoing herself celebrating her big day with a bang. Love them or hate them the Kardashian-Jenner gang celebrate all of life’s milestones with the utmost most pomp and circumstance. You only live once right? This year for Kylie’s birthday Kylie Cosmetics will launch another limited edition collection to celebrate their matriarch.

The theme of the collection is money; a fitting theme for one of the youngest billionaires in the world. The collection will drop on August 10th with a fun sneak peek of all the newest products already offered to fans via Instagram. The packaging is a reminder to the world that the new-mother, business owner, product ambassador, reality television star, and makeup mogul is just getting started.

Kylie Cosmetics started out by selling their infamous Kylie Lip Kits for just $29, but the brand quickly surpassed other similar brands in net sales. According to statistics, the company sold over $360 million worth of cosmetics in 2018 alone.

The 2019 birthday collection will feature product marketing that makes a sassy statement; Kylie’s face on hundred dollar bills, sparkly dollar signs, hot pink Kylie Cosmetics logos, and sassy names like “Dime Piece” and “Money Ain’t Everything” for her new products make this collection one of the boldest yet to come.

The launch is a bit different than others with new products being introduced to the already endless supply of Kylie Cosmetics available. A new liquid eyeliner, illuminating face powder, face primer, color palette, and body glow powder, are just a few of the new items that will be available in early August.

Amy N. Pugsley

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