Knockout by Kojak

Egyptian brand Kojak has launched a new capsule collection, “Knockout”, blurring the line between feminine and reckless. The shoot, which took place on the streets of Beirut, focused on the typical urban exteriors in contrast with the feminine silhouettes of the collection. It featured Kojak’s signature style-dresses with an experimental edge, voluminous skirts and various textures.

“This contrast was the main theme that I wanted to emphasize,” said Mohanad Kojak, the designer behind his namesake brand. “I didn’t want the look to be fully feminine or royal,” he said. That’s why he shied away from featuring locations that would directly give away that the shoot took place in Beirut, a city with a lot of contrast between modern and old; delicate and rough.

It’s no surprise that Kojak went back to the Lebanese capital for his latest shoot for his capsule collection “Knockout”. After his experience at Project Runway Middle East, which took place in Beirut, Kojak found himself roaming back to the place, which lent him further grounding in the fashion industry.

Concept, Styling & Art Direction: Ghina Maalouf

Photographer: Sam Rawadi

Makeup: Sharbel Hasbany

Hair: Hamza