INERTIA: The Story Behind its Success

Many of us aren’t really familiar with the name INERTIA; however, the prominent real estate company has been achieving massive success and making a huge difference to modern homes in different parts of Egypt. This is why you definitely need to know more about the rising company.

As the subsidiary of Inertia Holding Group, Inertia has been established since 2007 and had started with ZERO investments which rose to EGP 2.6.

The unique business development model to the Egyptian market started with only 2 employees that had ZERO sales targets. However, the target grew to EGP 1.1 billion in 2016 with 95% of targets met. It is expected to reach EGP 4 billion in 2017.

Their unique development projects include Veranda, Joulz, West Hills, Soleya, G Cribs I, G Cribs II, Brix, Medipoint Mena Plaza, and Medipoint Sheikh Zayed and is currently delivering units in G Cribs I and West Hills.

Due to their entrepreneurial history and constant achievements, a microscope has been put on the company making them different from other firms.