Gucci Guilty: The New Campaign Rocks

Gucci Guilty eau de parfum celebrates freedom and unconventional love through a blend of refined scents.

Set to become a modern declaration of passion, Gucci reinterprets the classic Gucci Guilty Pour Homme and Pour Femme fragrances, elevating both scents and packaging to higher levels of intensity.

An ode to self-acceptance, friendship, and love in all its forms, Gucci Guilty is showcased in a new campaign featuring A$AP Rocky, Julia Garner and Elliot Page. Shot by Glen Luchford, the campaign invites each of us ‘home’ – a metaphorical place where we are free to accept who we are and let our authentic selves be seen.