Fashion Features
Express x Negin Mirsalehi
Express recently partnered with international influencer and style icon Negin Mirsalehi, for an exclusive collaboration. Now, if you don’t know who she is, you better start following her on YouTube now. We are big fans, to say the least. With a reach of more than 5.5 million Instagram followers and over 303.7K YouTube subscribers, Negin is known for her modern fashion aesthetic and her elegant hair-care line, Gisou.
Inspired by Mirsalehi’s own career experiences, the new Express x Negin Mirsalehi collection was created to provide style, versatility and confidence for the contemporary woman who doesn’t stop going after her dreams.
Created also in collaboration with Reunited Clothing, offers an array of trendy staples for the fall season, including a snakeskin pencil skirt, plaid boyfriend blazer, sweetheart knit sweater, wide leg jumpsuit, cozy Sherpa jacket and more. Featuring more than 50 various downtown classics, the collection is brimful of bold prints, exotic patterns and timeless silhouettes—conveniently have the potential to be dressed up or down. “This capsule is perfect for mixing and matching. It’s full of possibilities,” said Mirsalehi, before adding, “my collection is for women who love to explore, take risks and try new things.”
“Negin is an international influencer and an astute business woman with an incredible eye for what’s next. It’s this unique combination that made her the perfect partner for Express. Our collection with Negin is modern, wearable and full of versatile pieces that make it easier for real women to navigate their experiences with style,” said Tim Baxter, chief executive officer at Express.
In celebration of the collection launch, Express and Negin hosted a fireside discussion on September 5th at Spring Studios in connection with NYFW: The Shows. Moderated by TV host and international best-selling author Tan France, Negin took stage to introduce the collection and the power of an influencer-led brand.
The limited-edition collection is available in select stores and online at express.com since September 5th. Pieces range from $49.90-$178.
Written by Sarah Guirguis
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