BOSS Names Chris Hemsworth First Global Brand Ambassador

Who knew Thor would be the first Hollywood star to become a global brand ambassador for BOSS? Indeed, he is worthy – (if you catch the movie reference). An A-list actor and passionate surfer embodying healthy work-life balance, Chris Hemsworth is now the international face of the fashion campaigns planned for 2021 and 2022.

“I’ve been a huge BOSS fan for a long time, so I’m really happy to now represent the brand’s collections as global ambassador. Our partnership over the past few years has been absolutely brilliant. I’m very excited to be working more closely with the BOSS team,” Hemsworth said.

“We are proud that, in Chris, we have been able to secure a world-class star who is a perfect fit for our BOSS brand. He embodies a contemporary take on success and masculinity. Chris perfectly exemplifies the modern man of today: self-confident, authentic and approachable. His global fame will further augment the BOSS brand’s desirability going forward,” said Yves Müller, the managing board spokesman at HUGO BOSS.