By: Nahla Zayed A new era of storytelling is taking shape in the heart of the Middle East. At the helm of this shift are communications leaders Lamia Kamel and …
By: Nahla Zayed In a move to reinforce the seriousness of foster care, Egypt’s Ministry of Social Solidarity has introduced a EGP 20,000 fine for families who return a sponsored …
Cairo, April 2025- In an unprecedented significant step for the PR and Communications sector in Egypt, the closing of the Narrative Summit 2025 witnessed the announcement of the official launch …
During the opening day of the Narrative Summit – Sawt Misr in Somabay on Egypt’s Red Sea coast, Tarek Nour, Chairman of the United Media Services Company, Founder of TN …
Cairo, April 8, 2025 — The ninth edition of Narrative Summit, the first international public relations forum in Egypt, has officially launched today under the patronage and in the presence …
By Nahla Zaied From the very first episodes of Lam Shamsia, Yosra El Lozy captivates audiences with her portrayal of Rabab, a woman trapped in silent suffering. Unlike more overtly …
By: Nahla ZaiedBetween long fasting hours during Ramadan and the scorching summer heat, keeping your skin hydrated can be a real challenge. Dehydration can lead to dryness, dullness, and irritation, …
By Nahla ZaiedEvery toxic story follows a familiar pattern—the lies, the manipulation, the false sense of control. But eventually, the moment of reckoning arrives. In Ekhwaty, Rabea was the man …
By: Nahla Zaied In this season’s hit Ramadan series 80 Bako, Huda El Mufti delivers a mesmerizing performance as Bousy—a working-class hairdresser whose authentic portrayal captivates viewers. Her natural dialogue, …
Celebrated Egyptian actor Nour El Nabawy has become the first Arab actor to be featured on Yves Saint Laurent’s Global TikTok page. Starring in the ad for the brand’s latest …
