A Stylish Collaboration

Karl Lagerfeld’s Authentic Eye on Cassina

By Hend Seif El Din

The fashion and creative icon has chosen to create an

original photographic project with a selection of furniture from the Cassina collections as his protagonist.

Exclusively presented at the Cassina Showroom in Paris from the 31st of January until the 10th of March 2013, the project marks a stepping stone in a series of cultural activities born from the collaboration between Lagerfeld and the furniture brand.

This is the very first time in his illustrious career that Karl Lagerfeld has collaborated with a furniture brand for a photographic project. Through his lens the furniture becomes part of his sophisticated style and reveals a striking interpretation of iconic pieces designed by internationally renowned designers and architects, interpreted and created by Cassina.

The Lagerfeld-Cassina project testimonies the brand’s commitment to working side-by-side with the most talented

individuals from both the 20th and 21st centuries. Not only a legendary fashion designer, illustrator, publisher and photographer, Lagerfeld is also passionate about contemporary design which is testified in this series of ‘portraits’, a personal interpretation of the historic and contemporary pieces from the Cassina collections which include pieces designed by Le Corbusier, Pierre Jeanneret and Charlotte Perriand, Franco Albini, Gerrit T. Rietveld, Charles Rennie Mackintosh, Gio Ponti, Vico

Magistretti, Jean-Marie Massaud, Piero Lissoni and Rodolfo Dordoni.