Nahla Zayed Introducing Prada Touch: a new era of effortless glam
Prada has named Bella Hadid as its first-ever global beauty ambassador, debuting with the launch of Prada Touch — a blush and lip product that signals a fresh chapter in the brand’s makeup collection. The innovative cream-to-powder formula comes in stackable, pocket-sized packaging shaped like Prada’s signature triangle. Its silky texture blends seamlessly for a soft, matte finish, with color that lasts up to 12 hours without touch-ups.
Rosa Carrico, Prada’s global president, emphasizes the philosophy behind the launch: “It’s about celebrating women who don’t need complication to feel powerful. Mastering your beauty routine without hours of preparation or countless products gives you something even more valuable — time.”
Hadid, the Palestinian-American-Dutch model, recently traveled from Paris to Los Angeles to front Revolve’s new in-house brand campaign, Revolve Los Angeles. “Born from a deep understanding of the modern woman and inspired by the city where it all began, our fashion house is a new expression of effortless glamor,” the label wrote on Instagram, alongside striking black-and-white campaign images.
Prior to that, Hadid walked the runway at Saint Laurent during Paris Fashion Week, where creative director Anthony Vaccarello celebrated his 10th anniversary with razor-sharp Smokings — the brand’s iconic women’s tuxedos. His collection extended the tuxedo silhouette from evening wear to daytime suits, redefining tailored elegance for the modern woman around the clock.
