Yes, this happened for real! Yasmine Sabri is the first Middle Eastern to become one of Cartier’s ambassadors – this time, for their iconic Panthère de Cartier collection. The treasured Egyptian actress also stars in their latest campaign, Into the Wild, which, if you haven’t seen it, is jaw-droppingly beautiful.

Captured through the creative lens of Jonas Lindstroem, the campaign features Sabri alongside Ella Balinska, Annabelle Wallis and Mariacarla Boscono. The four ambassadors effortlessly symbolize and model the ‘panther spirit’ in their strong, passionate personalities.

Having always stood out in the region as a notable feminist, Sabri is known for her commitment to stand up and fight the status quo with regards to Arab women rights. Without a doubt, her character makes her an ideal face for a campaign meant to inspire confidence and strength in femininity.

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