Nahla Zayed By: Nahla Zayed
What began as a quirky character from the creative mind of Hong Kong artist Kasing Lung has quickly become one of the most recognizable and collectible designer toys in the world. Labubu, the wide-eyed, sharp-toothed figure from The Monsters series, is no longer just a toy — it’s a cultural symbol that fuses art, fashion, and fandom.
The Art Behind the Madness
Labubu was born through a collaboration between Kasing Lung and Pop Mart, the Chinese designer toy giant responsible for turning blind-box culture into an international craze. With each new drop, Labubu’s personality continues to evolve — from cute to creepy, from dreamy to punk — inviting collectors into a constantly expanding universe.
Limited releases and whimsical designs have transformed Labubu into a collectible obsession, with sold-out editions fetching high resale prices across Asia and beyond.
From Shelves to Street Style
Labubu has become more than just a shelf collectible — it’s now a fashion statement. The character’s playful, gothic aesthetic has caught the attention of Asian pop stars, stylists, and streetwear designers, leading to collaborations and viral looks.
Celebrities like BLACKPINK’s Lisa, GOT7’s Jackson Wang, and Chinese singer Lay Zhang have been spotted with Labubu-themed items — whether it’s plush accessories, Pop Mart x fashion capsules, or limited-edition hoodies. These star-studded sightings have propelled Labubu into the world of style as a symbol of artistic rebellion with an edge of nostalgia.
In fact, Labubu is now part of the “cute-but-creepy” trend seen in high fashion — a style that blends innocence with attitude. It’s been featured in capsule collections with Asian streetwear brands, high-end collectible bags, and even custom sneakers.
Labubu: The Lifestyle Icon
Labubu’s rise signals a wider shift in how we see collectibles: not just as toys, but as extensions of personal style and creative identity. It belongs to a growing generation that sees no borders between art, fashion, and fandom.
Whether displayed in a collector’s cabinet, worn on a hoodie, or posted in a viral unboxing reel, Labubu is no longer a character — it’s a lifestyle.
