Nahla Zayed By: Nahla Zayed
A new era of storytelling is taking shape in the heart of the Middle East. At the helm of this shift are communications leaders Lamia Kamel and Hania Amr Moussa, who have announced the launch of The Global Narrative—a Cairo- and Riyadh-based firm dedicated to redefining how Egypt and the region engage with the world.
With deep roots in strategic communications and years of influence through the Narrative Summit, the duo now expands their vision into a full-fledged platform. But The Global Narrative isn’t just another PR agency—it’s a cultural catalyst designed to elevate Egypt’s global image through strategic visibility, executive branding, and purposeful storytelling.
“Today’s world demands substance over spectacle,” says Kamel. “Our goal is to champion Egypt’s voice and influence—not just as a destination, but as a force of cultural and intellectual value.”
From promoting public figures to reshaping nation-wide perception campaigns, the firm aims to position changemakers, institutions, and entire countries with narratives that matter. “We’re not here to broadcast,” adds Moussa. “We’re here to connect.”
The launch marks a natural evolution from their previous work, but also a bold departure—transforming the way the region tells its story on a global stage.
