Sarah Guirguis In celebration of the launch of Fenty Skin, Rihanna hosted a very one-of-a-kind, global house party earlier this week.
Starting off with a conversation between Fenty Skin Ambassador Sean Garrette and Rihanna at the spa, the party commenced as virtual attendees were invited to explore fun facts about products through hidden treasures in the garden around a virtual hot tub. Not only that, but they could also watch a variety of content from skincare experts and enthusiasts in the sink mirror. Lil’ Nas X later joined in the fun as he talked with Rihanna about skincare, music and more.
Now, moving on to even more crazy virtual action.. Apparently, guests could join and livestream their moves on the living room dance floor. Over at the bar, people could mingle and “drink” custom Fenty Skin cocktails and mocktails. And if that wasn’t interesting enough, they could even create their own drink with the help of a bartender and then email themselves the recipe to recreate it at home.
Finally, guests could shop the three debut products – Total Cleans’r Remove-It-All Cleanser, Fat Water Pore-Refining Toner Serum and Hydra Vizor Invisible Moisturizer Broad Spectrum SPF 30 Sunscreen. Known together as the Fenty Skin Start’rs, the products are already a hit – not just because of this wild launch party but for being clean, vegan, earth-conscious and multitasking, all in one.
