Amidst a sea of rising musical talents, Malak El Husseiny is a name that stands out. With her soothing voice, the singer/songwriter has formed a unique and instantly recognizable sound that continues to gain popularity. After releasing her debut EP followed by a number of singles, Malak was one of the most talked about contestant on The X Factor in 2015, resulting in both critical acclaim and mass appeal across the Middle East region. As her musical identity started taking shape, Malak began collaborating independently with the most prominent underground musicians in Egypt, making her more and more of a recognizable name in the scene.
Katchouni jewelry, the fine jewelry brand with timeless elegance, sought to capture the essence of their new collection titled “The Ivy” showcasing their collections through Malak, who beautifully enlivened the glorious diamonds, rubies and emeralds of the collection pieces. Malak, wrapped in silk, dazzling with elegance, bright green eyes protruding through the vines, as unique and recognizable as her soulful voice; a modern-day Venus composing her silent melody, swaying in the jewelry and couture, bringing to life the music and beauty within her as the French epoque walls transformed into her stage.
The photo shoot for the collection combines statement fine jewelry pieces and dainty delicate diamonds with luxurious Egyptian haute couture designers, such as the likes of Temraza and Maram Borhan, beautifully endorsed by Malak, giving the perfect extravagant feminine touch to the exquisite fine jewelry.
Production and Art Direction: @flarepr
Talent: @malakelhusseiny
Photography: @blackcreativestudios
Set Design: @thewonderagency
MUA: @sharifftanyousmua
Hair: @alsagheersalons
Red Dress: @maramborhan