Cate Blanchett and IWC CMO Talk Sustainability

After IWC Schaffhausen released its second sustainability report, we can see its evident leading role in sustainable luxury watchmaking. Actor and producer Cate Blanchett joined Franziska Gsell, IWC CMO, for a virtual video conference about sustainability, where they discussed the brand’s management of its environmental and social impact.

For those who didn’t know, Cate Blanchett has been an IWC brand ambassador since 2006. The two-time Academy Award winner said, “When Franziska and I first met in 2015, we quickly discovered our mutual interest in sustainability topics. It is more important than ever for brands to review their environmental footprint and take concrete steps towards sustainability. The notion of transparency is key because clients want to know how a luxury product is manufactured.”

“Cate and I often speak about sustainability, and it’s truly a topic that is close to both of our hearts. It was a great honor to connect with her virtually, and I appreciate her shining a light on the efforts that we are undertaking on our journey to become a fully sustainable luxury company,” said Franziska Gsell.