Camicie’s Art of Desert Blanc

Egyptian ready-to-wear brand, Camicie, just launched its SS19 collection, The Art of Desert Blanc, drawing inspiration from the desert culture and landscape. The label which was established in 2015 prides itself with merging style with comfort and functionality, and their latest collection is no different.

In The Art of the Desert Blanc Chief-designer Maha Alazm was specifically inspired by the majestic dunes of the White Desert, which she translated into wearable pieces through fabrics and a colour palette to symbolize it. 

The smooth and artisanal vibes that trend heavily in the new collection are reminiscent of the undulating landscape of the desert. The collection features a series of pieces that are symbolic of desert typography, thus emphasizing the collection name, The Art of Desert Blanc pays tribute to her Arabian roots all while experimenting with balance and movement, which are typically found in desert landscapes.

The collection features a total of 15 pieces, varying between shirts, tops and dresses. The designs are soft and measured, combining gorgeous white and blue hues that create a dramatic flow of elegance just like that of the Egyptian desert. 

The materials vary from light to a more substantial feel, like linen and silk to symbolize the different textures found in the White Desert. To complement this, the colour palette offers a representation of a journey; the path between sky and sand. The colours include beige, yellow, white and a soft blue hue, reflecting the different colors found within and around the desert from dawn to dusk.

As with all previous collections, The Art of Desert Blanc gives women the opportunity to express uniqueness, diversity and beauty through its glamorous practicality.

Photographer: Abdallah Shaarawi

Art Direction:  Nourhan Hassan

Styling: Tamara Scandar & Noor A.

MUA: Mira Sayad

Hair: Toi Beauty Salon

Models: unnmodels

Mariam Abdallah & Malak Farouk