With new in store summer inspirations to stimulate the artistic minds, customers’ long awaited summer shopping lists have now become more affordable and reachable then ever. The IKEA July sale has just started with mark downs up to 75 % on more than 1500 item around the store, coupled with new payment solutions bridging the gap again between its customers’ aspirations and affordability. The new payment solution presents multiple installments schemes to choose from all based on 0% interest for purchases over EGP 1,000. The approval process is fast and flexible, helping customers find a solution to get the products they need now.
“At IKEA, we constantly ask: ‘Is there a better way?’ That’s how we try to make everyday life better for our customers,” said Thomas Sirguey, IKEA Store Manager, Egypt. “Our aim is to help more people live a better life at home. With our customer-focused in-house finance solution, we’re making it easier and more affordable to furnish the home of your dreams by buying now and paying later.”
Developed with customers in mind, IKEA’s new solution is an easy application process through the ValU app, which can be found at Google Play or the App Store. Furnished with simple steps to follow the sign up process and create an account in just few minutes. Once the online process is complete, customers make a quick visit to the ValU booth at IKEA Cairo Festival City for validation in order to start enjoying their selections and purchases.
“Our customer-centric approach is evident in everything we do at IKEA,” continued Thomas Sirguey. “The IKEA Concept stems from the idea of providing a range of home furnishing products that are affordable to the many people, not just the few. The 0% down and up to 24 month installments of our new in-house finance solution is helping expand that concept further than ever before.”
