Aliel’s Ghalia Collection

Introducing the latest bag collection by the luxury Egyptian brand, ALIEL, ‘Ghalia’ embodies effortless style and rich details like handles of agate stone and the story behind them. Inspired by the concept of escaping the world’s rigid norms and plunging beneath the surface, the editorial campaign was literally set underwater.

While capturing the model floating about, holding Ghalia handbags in a radiant and dream-like vibe, the campaign features the colorful collection styled with flamboyant outfits and a picturesque backdrop of blue water to reflect the summer season.

What makes this collection stand out from most ALIEL collections is that instead of the usual square and circular shaped bags, this one offers a more geometric rectangular design, to depict a theme of edginess. The collection includes six different pop colors, including crocodile green, Tuscan sun yellow, coral orange, midnight black, salmon and pearl white. They are complimented with two chains; one is vibrant, made of unique agate stones, and the other is a gold chain to make the bag versatile to wear for different occasions.

ALIEL handbags are available for international purchase from
Mitcha.com and NasNah.com