Flair Magazine Inspired by oriental architecture and unique Egyptian craftsmanship, s.a.d.a.f.a, the brand known for high-end clutches and one of Fashion Trust Arabia’s 25 finalists, released a brand new collection, Rise of the Orient. Picture statement clutches that transform hand-drawn design into luxurious wearable pieces of art.
Merges Egyptian heritage and contemporary design, the brand draws its name from the Arabic word for mother of pearl. Coming from the ocean with a wide range of patterns and luminous colors, each shell has its own unique shape making every s.a.d.a.f.a piece one of its kind. In a world where things are made to be disposable, the brand aims to create timeless heirlooms that can be passed from one generation to another. Like a big puzzle waiting to be solved, the artisans take up to 250 hours to create a s.a.d.a.f.a piece as they carefully hand-select and emboss the mother of pearl inlays, using different tools and hundred-year-old cutting techniques that were inherited from older generations.
Rise of the Orient presents a variety of clutches in different geometrical patterns and various colorful stones that come with detachable chain shoulder straps to match every occasion attire. Using different techniques in assembling the mother of pearl inlays, the clutches glow and change color when viewed from different angles, which gives them a glamorous unique identity.
Beloved by super regional stars and actresses as the likes of Yousra, Laila Elwy, Hend Sabry and Amina Khalil, s.a.d.a.f.a clutches glam up and compliment any look with an instinctive luxurious touch.
Project by @flarepr
Photography: @blackcreativestudios
Model: @im_bogdarina
MUA: @bydanakhedr
Hair: @alsagheersalons
Painting: @creationsbyamina
Dress: @tayacouture
Jewellery: @amenafarahatdesign
