Flair Magazine Majid Al Futtaim, the leading shopping mall, communities, retail and leisure pioneer across the Middle East, Africa and Asia, launched its 10th regional health awareness campaign, Feel the Beat, offering complimentary cardio-health screening for women in its shopping malls in the UAE, Bahrain, Egypt, Lebanon and Oman. The campaign made its debut at Mall of Egypt this year in collaboration with the American Heart Association the world’s leading voluntary organization dedicated to building healthier lives, free of cardiovascular diseases and stroke and Dar Al Fouad Hospital. The month-long campaign, which started on the first week of September, offered by fitness specialists HIT and Rahet Bally – the support platforms for mothers – aims to spread awareness of cardiovascular disease, prevention and the importance of early detection and regular exercise. Thus, Dar Al Fouad Hospital will conduct free heart health check-ups inside the mall starting from 23rd of September to coincide with World Heart day on the 29th of September.
Cardiovascular disease is often perceived to mostly afflict men; however, Feel the Beat aims to help more women become aware of the risks to their heart health. According to data published by the World Health Organisation and the Ministry of Health, cardiovascular risk factors such as obesity, hypertension and low physical activity are more prevalent in women in Egypt. Despite heart disease being the leading cause of death in the country, the perception of risk is low and warning signs are often ignored.
“Majid Al Futtaim’s annual social impact programme, Feel the Beat, is part of our sustainability efforts and how we encourage the wellbeing of the communities we serve. Feel the Beat empowers women of all ages to take control of their overall wellbeing and learn more about heart health. We’re proud to be hosting the campaign this year at our flagship destination in Egypt, bringing it to thousands of mall visitors and raising awareness of one of the most prevalent diseases affecting women in the country,” said Rasha Azab, Director, Mall of Egypt at Majid Al Futtaim – Properties.
“As a part of our mission to serve the community through continuous education, and introducing high quality medical services, we’re excited to partner with Majid Al Futtaim in Feel the Beat campaign. Together we aim to address the risks of cardiovascular diseases and encourage women of all ages to lead healthier lifestyles and reiterate the importance of early detection,” said Dr. Wael El Naggar, Professor of Cardiology & Chairman of the Cardiology department at Dar Al Fouad Hospital.
