Nahla Zayed Under the Patronage of HRH Princess Noura Bint Saud
Riyadh’s Creative Women Forum Champions Arab Women’s Empowerment, with Key Egyptian Participation
Kamel: The Creative Women Forum presents a remarkable opportunity to champion the empowerment of Arab women in business, science, technology, and creative industries
Cairo, Egypt, October 2024 – Lamia Kamel, Founder of the Narrative PR Summit and the Managing Director of CC Plus, a full-fledged multi-disciplinary communications and PR firm, and the former Assistant Minister of Tourism and Antiquities for Promotion, will be one of the keynote speakers at the highly anticipated Creative Women Forum in Riyadh, Saudi Arabia. Set to take place on October 7th and 8th, 2024, the forum will bring together an extraordinary lineup of distinguished female leaders, entrepreneurs, and innovators from around the world under the patronage of HRH Princess Noura bint Saud bin Nayef bin Abdulaziz Al Saud.
As a trailblazer in political communication and public relations, Lamia Kamel has significantly impacted Egypt’s tourism and communication sectors. Her expertise, especially during her tenure as the former Assistant Minister of Tourism and Antiquities for Promotion, has greatly enhanced the performance of Egypt’s tourism industry, making her a key figure in shaping public perception through strategic communication. Furthermore, in 2006, Lamia founded CC Plus, which has since grown into one of Egypt’s leading consulting firms. She is also the visionary behind the Narrative PR Summit, Egypt’s premier platform for nation branding, which has successfully hosted seven editions some of which were held under the patronage of His Excellency President Abdel Fattah El-Sisi, President of the Arab Republic of Egypt, and the esteemed Prime Minister.
The Creative Women Forum is known for its focus on innovation, shared experiences, and leadership, offering women in business the opportunity to connect, grow, and collaborate. In addition to Ms. Kamel, the forum will host an array of influential speakers, including award-winning scientists, visionary entrepreneurs, and esteemed members of royal families. The event aims to foster creativity in business, arts, education, and beyond, creating a platform for dialogue and action in today’s fast-paced world.
Lamia Kamel expressed her excitement about participating in the forum, highlighting that the Arab region, particularly Saudi Arabia, is witnessing an unprecedented transformation across all sectors. She emphasized how the region has successfully leveraged its rich cultural and historical heritage to drive progress in industrial, creative, and scientific fields.
“The Creative Women Forum presents a remarkable opportunity to champion the empowerment of Arab women in business, science, technology, and creative industries. It also highlights the crucial role creativity plays in public relations and business. This forum is vital in supporting and inspiring Arab women, encouraging them to harness creativity for success—something we are experiencing more of in Egypt and throughout the Arab world. Just as the forum fosters innovation and leadership, we are revitalizing our past while embracing the future. I look forward to sharing insights and exploring how creativity can shape the future of business.” She added.
The two-day forum will feature keynote presentations, panel discussions, hands-on workshops, and immersive sessions covering various topics such as entrepreneurship, sustainability, innovation, and leadership. With a strong focus on creativity and business, attendees will have opportunities to engage in thought-provoking conversations, learn from the best in the industry, and expand their professional networks.
