Nadine Mustafa Chopard along with partner Alfardan Jewellery are pleased to announce the opening of a new Chopard boutique at the Place Vendôme Mall in Qatar, strategically located at the heart of Lusail city. The new boutique reflects the retail design concept of the Maison Chopard; a warm ambiance is created through the light-toned white oak wood and luxurious leathers assuring a comfortable modern charm.
“We are happy to continue to grow our presence in Qatar along with our long-term partner Alfardan Jewellery. We are excited to see this new boutique welcome in our beloved clients in an elegant yet friendly atmosphere”said Caroline Scheufele, Chopard Co-President and Artistic Director.
Speaking on this occasion, Ali Alfardan, Vice-Chairman of Alfardan Group and President of Alfardan Jewellery said, “We are proud of this latest opening offering Chopard and Alfardan Jewellery clientele a unique shopping experience.”
The new boutique, located in the ground floor at Gate 3 VIP entrance, welcomes visitors to view the Maison’s unique creations including watches, jewellery and accessories.
Chopard is currently represented in 110 countries through 994 points of sale and 152 dedicated boutiques, located in the world’s major capitals and in the finest shopping centre.
About Chopard, the Artisan of Emotions – since 1860
Since its founding in 1860, Chopard has perpetuated a heritage of artisanal skills and traditional crafts by shaping contemporary creations synonymous with ethics and emotions. Guided by a resolutely positive vision of life, the Maisoncelebrates the precious moments of accomplished men and women around the world for whom watches and jewellery are a perpetual extension of their own Joie de Vivre.
In line with its vision, Chopard acts through the prism of three central elements: Craftsmanship, ensured by the work of passionate Artisans; abundant and generous Creativity, that enables each and every individual to find the precious objects most attuned to their own nature; and finally, Ethics. Strongly involved in the strategic choices of the Maison, the Scheufele family believes that contemporary luxury must necessarily be ethical and responsible. It was for this reason that in 2013 Caroline and Karl-Friedrich Scheufele, co-presidents, launched the Journey to Sustainable Luxury, leading in 2018 to an announcement of the Maisonto commit to use 100% ethical raw gold in producing all its watches and jewellery.
Today, the family Maisonemploys more than 2,000 people worldwide. It is independent and highly vertically integrated, controlling the entire process from design to distribution. Over 50 different crafts are practiced in three manufacturing sites with a strong emphasis on in-house training and transmission. Chopard’s expertise in Fine Watchmaking is acknowledged in the L.U.C collection, a line of exceptional timepieces crafted for contemporary gentlemen. The Maisonis highly recognized for Haute Joailleriecreations such as its Red Carpet Collection, Green Carpet Collection and the exceptional Garden of Kalahari Collection. Chopard has also built its reputation on iconic collections of watch and jewellery like Happy Diamonds, Happy Sport and Mille Miglia.
Nurtured by the emotions of the Scheufele family members who have led, and continue to lead Chopard, the Maisonhas been a faithful partner to the Cannes Film Festival since 1998 as well as the 1000 Miglia car race in Italy since 1988.
