Amy Pugsley “Eruption is the expression of ignition: The ignition of inspiration and the fire of passion within that elevates us to new heights. In nature, an eruption can be catastrophic. In this collection, Jude Benhalim pays homage to the beauty that follows an eruption. The Eruption collection is symbolic of what is within — that powerful burst that drives women to new dimensions and a discovery of their strength, and inner beauty.”
Sustainability has become a buzzword, but many companies are taking impressive action in order to commit to a greener future. Egyptian designer Jude Benhalim has dropped her newest collection that—a testament to the brand’s commitment to sustainability. Each piece in her new “Eruption” collection is a zero-waste masterpiece handmade from sustainable silver and gold-plated brass and recycled crushed resin. Made by local artisans, the aesthetic of the pieces pays homage to their natural roots.
2020 has forced many to make hard decisions; during a challenging year, Benhalim created a collection based on her company’s dedication to ethical practices. High-quality jewelry that ensures no waste and traditionally wasted materials be recycled or upcycled is placing Jude Benhalim in a new category of creative and social justice advocate. This environmentally friendly cyclical process that shows love throughout the entire creative journey. The FW20 “Eruption” line is a testament to Benhalim’s design skills; cuffs, rings, earrings, necklaces all invoking the notion of natural power and majesty.
Established in 2011, Jude Benhalim has paved the way for brands to execute projects that align with their brands ethos. Taking a bold step in the jewelry industry, the aesthetic of the collection is inspired by the power and energy of mother nature; fiery lava erupting into a collection of bold silhouettes, cutouts, and textured materials. The entire collection is luxurious in its approach to sustainability and design with bold colors that compliment the season. Deep blues, burnt reds, and sensual greens that reflect the nature that is being preserved for the next generation of jewelry aficionados.
