Nahla Zayed - Advertising Pioneer Tarek Nour to Chair the Jury Ahead of the Upcoming Narrative PR Summit in October
Cairo, March 14, 2026
CC Plus, a leading strategic communications and PR agency in Egypt, along with its sister company The Global Narrative, announced a strategic partnership with TikTok LIVE to support and promote two of its flagship initiatives: Al Rawi – The Storyteller Award and the Narrative PR Summit. The collaboration reflects a shared commitment to empowering a new generation of Egyptian creators and highlight the diversity of Egyptian creativity across the region.
This agreement is rooted in a shared belief that storytelling has the power to shape culture and collective awareness. By combining TikTok LIVE’s innovative interactive livestream capabilities with CC Plus’ extensive experience in launching impactful national initiatives and supporting creative talent, the collaboration aims to bring the two initiatives to wider audiences across Egypt, the Middle East, and North Africa. Through this partnership, both parties seek to create a dynamic interactive space that celebrates young creators and provides them with a meaningful platform for expression and visibility.
Lamia Kamel, Founder and Managing Director of CC Plus, Founder of the Narrative PR Summit, and Co-Founder of The Global Narrative, commented: “We are pleased to embark on this strategic collaboration with TikTok LIVE, which today represents an inspiring digital engine for emerging generations. This agreement will strengthen the reach of our initiatives among the community of young creators in Egypt and across the Arab world, while inspiring us to expand regionally in the coming years, in line with our vision of opening new avenues for cultural expression that inspire future generations.”
Echoing this vision, Nour Chamkhi, TikTok LIVE – Trust & Reputation Manager, Middle East And North Africa, stated: “Supporting initiatives that celebrate creativity and reflect the richness and diversity of Egyptian culture is something we are proud to do at TikTok LIVE. This partnership represents an important opportunity to empower young creators to share their stories and perspectives with broader audiences through interactive livestream experiences. We believe TikTok LIVE provides a vibrant space for creators to connect directly with their communities and deliver authentic content that inspires others and celebrates creativity. Through this collaboration, we look forward to highlighting Egyptian stories and bringing them to wider audiences across the region.”
The second edition of Al Rawi Storyteller Awards was launched under the patronage of the Ministry of Planning, Economic Development & International Cooperation, the Ministry of Social Solidarity, the Ministry of Tourism & Antiquities, and the Ministry of Culture, with e& Egypt as the technology partner. Beyond that, the jury is chaired by advertising pioneer Tarek Nour, Chairman of United Media Services and founder of TN Communications, with sponsorships from Suez Canal Bank and Al Salem Holding. The awards aim to discover young talents in content creation while supporting a stronger sense of national belonging by encouraging creative expression of Egypt through the eyes of its youth.
In addition, the 10th edition of the Narrative PR Summit is scheduled to take place on October 14, 2026, in Soma Bay, bringing together leading Egyptian and international business leaders, experts, and policymakers.
This regional collaboration reflects CC Plus’ ambitions to expand beyond the local market, while also highlighting TikTok LIVE’s growing interest in Egypt as a dynamic environment for creativity and content creation, and as a launchpad for a new generation of talented creators.
For more information about Al Rawi Award and how to apply, please follow Al Rawi on social media:
TikTok: Al Rawi Awards
Instagram: Alrawi Awards
Facebook: Al Rawi – The Storytellers Awards
