Nahla Zayed
PRADA Beauty has officially arrived in Egypt. To mark the launch of Prada Paradoxe, the brand collaborated with one of the nation’s most celebrated stars, Nelly Karim
Cairo, September 2nd, 2025 – PRADA Beauty makes its official entrance into the Egyptian market with a campaign collaborated with one of Egypt’s most celebrated icons, Nelly Karim. Known for her depth, authenticity, and timeless appeal, Nelly perfectly embodies the essence of Paradoxe Eau de Parfum Intense, the star fragrance leading the launch.
After a successful global relaunch in 2021, PRADA Beauty has become one of the most talked-about names in luxury fragrance and beauty. Now, Egypt joins this journey as the brand brings its distinctive vision to a new audience, merging fashion, fragrance, and femininity through the lens of contradiction. The campaign, anchored by Nelly Karim and centered on the message PRADA Beauty is here, celebrates the power of reinvention.
Paradoxe is not just a fragrance; it’s a statement of identity. A scent that honors the contradictions within every woman: strength and softness, presence and subtlety, tradition and transformation. To introduce the brand, PRADA Beauty is unveiling two pop-up experiences this summer. The first opens at Marassi Marina on the North Coast, while the second lands at Cairo Festival City Mall in the Virgin Court. Designed to immerse visitors in the world of PRADA, these activations will offer personalized sampling and visual moments crafted for storytelling and connection. The fragrance will also be available through leading retail partners including Mazaya, Faces, Fortunes/Malak, Colors, and Samir William.
