Flair Magazine Fashion enthusiasts and royal aficionados worldwide are buzzing as Julien’s Auctions prepares to host “Princess Diana’s Style & A Royal Collection” at The Peninsula Beverly Hills on Thursday, June 26, 2025. This landmark event promises to be the most significant auction of Princess Diana’s wardrobe and personal effects since the historic 1997 Christie’s sale, offering a rare glimpse into the sartorial journey of one of the 20th century’s most beloved figures.
Over 200 extraordinary pieces will go under the hammer, many of which have never before been available to the public. The collection spans Diana’s evolving style, from her early romantic ensembles to the sophisticated gowns that defined her as a global fashion icon. Bidders will have the opportunity to acquire iconic garments, suits, shoes, handbags, and accessories that graced public appearances and private moments alike.
Among the standout items attracting considerable attention are a 1986 Catherine Walker “Falcon” evening gown, a beautiful 1988 Bellville Sassoon floral day dress, a striking photo-worn three-piece Escada suit, and even her vibrant HEAD scarlet ski suit. Accessories, crucial to Diana’s meticulously curated looks, are also well-represented, including her photo-worn 1981 honeymoon John Boyd peach hat and a Lady Dior lambskin handbag – a style famously renamed in her honor.
Beyond Diana’s personal wardrobe, the auction also features a fascinating array of regal pieces from British royal history. This includes couture garments and personal items linked to other prominent figures such as Queen Elizabeth II, Princess Margaret, the Queen Mother, and the Duke and Duchess of Windsor, with some items dating back to the 19th century. Notably, British designer Elizabeth Emanuel, who co-designed Diana’s iconic 1981 wedding gown, is contributing select archival pieces and sketches, adding another layer of historical significance to the sale.
“Diana’s timeless beauty and style continues to inspire,” said Elizabeth Emanuel. “I’m honored to share these memories with the world.”
Julien’s Auctions, known for its record-breaking sales of Princess Diana’s items, including a gown that fetched $1.14 million in 2023 and shoes that sold for $390,000 in 2024, anticipates immense global interest. Co-Founder and Executive Director Martin Nolan emphasized that “This auction celebrates Diana’s elegance and enduring cultural impact.”
A portion of the proceeds from the sale of Princess Diana’s items will be dedicated to Muscular Dystrophy UK, honoring her profound charitable legacy and continued commitment to humanitarian causes.
While private previews have been held in New York, London, and Los Angeles, the live auction at The Peninsula Beverly Hills on June 26th at 10:00 AM PT (8:00 PM EEST) offers a unique opportunity for collectors and admirers to own a piece of royal history. For those unable to attend in person, online bidding is also available through JuliensAuctions.com, ensuring that Princess Diana’s enduring style continues to captivate and inspire.
