Nahla Zayed Sandro Paris, the epitome of Parisian chic, proudly marked its debut in Egypt with a sensational event held at The Lemon Tree at One Ninety. The exquisite venue underwent a breathtaking transformation, sparing no detail to enthrall guests into the world of Sandro Paris.
Every aspect was meticulously crafted to immerse guests in the enchanting world of Sandro Paris. Upon arrival, guests were greeted with a charming ode to Paris—a Sandro Paris branded floral cart. Dominating the conversation was the striking Sandro Paris gigantic shopping bag installation, offering countless photo opportunities throughout the night. Infused with their signature creativity, the SS24 collection was ingeniously showcased through polaroid pictures adorning tables throughout the venue. Moreover, the brand commemorated the launch of their new website with subtle nods dispersed throughout the space. An exhibition area was dedicated to spotlighting key pieces from the collection, inviting guests to explore and appreciate each detail.
The carefully curated guest list was composed of prominent figures from Egyptian society alongside celebrity guests such as: Asser Yassin, Amina Khalil, Ahmed Magdy, Carmen Soliman, Ali El Sabaa and Yasmina El Abd, as well as influential fashion and lifestyle influencers including; Noha El Sherbiny, Soraya Shawky, Nour Abo El Ela, Yehia Saada, Yehia Hamza and Hazem Rasmy. Nino Abaza gave a performance with her unique covers of popular songs, setting the perfect mood for an unforgettable evening of fashion and glamor.
Guests were captivated as they experienced firsthand the allure of Sandro Paris‘s signature pieces and the artistry behind each creation. From impeccably tailored garments to statement-making accessories, the event showcased the brand’s unparalleled ability to elevate everyday style to extraordinary heights.
Collections from the Spring/Summer 2024 line were prominently displayed, offering a glimpse into Sandro Paris‘s innovative approach to fashion. The menswear collection featured oversized minimalism in a color palette of light and navy blues, sandy beiges, earthy browns, and ecru, while the womenswear line reimagined the preppy look with fitted tops juxtaposed with loose bottoms, adorned with rhinestones for effortless day-to-night transitions.
The launch of the now live www.sandroegypt.comwebsite provides customers with an online platform to explore and shop the latest collections. Sandro Paris plans to open a second branch in Cairo Festival City Mall, further solidifying the brand’s commitment to accessibility.
Sandro Paris‘s entry into the Egyptian market was made possible through retail giant Nile Projects. Recognized for bringing an array of global brands to Egypt, Nile Projects has curated a portfolio of luxury and lifestyle labels, showcased through exclusive standalone stores and innovative multi-brand concepts such as Dstore and O’Five.
